Keg Logistics and Atlas Keg Company Join Forces

Together now serving over 1,000 brewers across the US and the UK

Keg Logistics today announced its acquisition of Birmingham, AL based Atlas Keg Company, a leading provider of kegs to the rapidly growing US craft brewing industry. The combination creates a new leader in the keg management sector, with over 1,000 high-growth brewery and cider customers across the United States and United Kingdom.

The acquisition further deepens Keg Logistics’ leading domain expertise. With a combined 60 years of management experience in the brewing, distribution and keg management supply chain arena, the Company is uniquely positioned to provide a one-stop-shop solution to help its customers thrive. The acquisition also significantly enhances Keg Logistics’ coverage across the United States, and its ability to provide keg and brewery equipment financing and logistics solutions to beer, wine and cider producers.

“Keg Logistics and Atlas Keg Company are united in our deep commitment to continuing to deliver a service and program that has the best interest of a brewer in mind. This is why we both feature a rent-to-own model that is superior to any other outsourced keg option available in the industry”, said Chris Sapyta, Keg Logistics CEO.

“Kegs can last over 30 years – brewers without a pathway to eventually owning their fleet through a financing and logistics solution like ours are pouring valuable money down the drain. We help brewers maintain greater control over their assets, lower costs, improve cash flow and increase operational efficiencies of brewing”, added Sapyta.

“We are thrilled to join the Keg Logistics family,” said Robert Israel, a part-owner of Atlas who is joining the management team at Keg Logistics. “We share the same values, and the only change to our customers is that we can now serve them even better, while adding new freight and logistics support.”

Denver, CO based Keg Logistics was founded in 2011 by Chris Sapyta, the former founder of MicroStar, who said, “from the beginning, I’ve focused on truly listening to what our customers need – not just today but years down the road. Whether its financing, logistics, or quality product – I’m confident that we are the optimal solution for breweries of all sizes.” Sapyta noted that Keg Logistics has seen accelerating growth in not just its core business, but also in brewery equipment financing, its one-way export keg offering, and its international keg operations in the UK.

Keg Logistics is a portfolio company of Bregal Sagemount. Sagemount Managing Partner Gene Yoon added, “This is a perfect example of Sagemount’s focus on investing in great growth companies. When you combine a keen understanding of what brewers need with a team fanatical about customer service, it’s not surprising that you end up with a transformative market leader. We are very excited about what this acquisition will mean for the next chapter of Keg Logistics.”

Atlas stakeholders will become investors in Keg Logistics following the deal. Goodwin Proctor provided legal services to Keg Logistics, and Arlington Capital Advisors advised Atlas Keg Company on the transaction. Terms of the transaction were not disclosed.

About Keg Logistics

Keg Logistics is a leading provider of keg and equipment financing to breweries and wineries globally. Started by industry veteran, Chris Sapyta, Keg Logistics provides its customers with a flexible pathway to owning their own kegs, and maximizing their growth and profitability. In addition to financing solutions, Keg Logistics also manages both domestic and international logistics, as well as 3PL support. For more information, please visit

About Bregal Sagemount

Bregal Sagemount is a growth-focused private capital firm with $1.5 billion in committed capital. The firm provides flexible capital and strategic assistance to market-leading companies in high-growth sectors across a wide variety of transaction situations. Bregal Sagemount invests $15 million to $150 million per transaction into targeted sectors including software, digital infrastructure, healthcare IT / services, business and consumer services, and financial technology/specialty finance. For more information, please visit

Media Contact for Keg Logistics:

Chris Sapyta


Media Contact for Bregal Sagemount:

Emily Stoermer